Moms don’t quit
The world of work needs moms. Let’s not make them quit.
My role: Concept | Art Direction | Video Making & Editing | Web Design
Year: 2017
Moms don’t quit campaign
Moms don’t quit
Client: RCS
Agency: FCB Milan
Year: 2017
Brief
Create a campaign that raises awareness around the problem of fired mothers.
Tools
Cannes Lions Case Film
Luisa interview | HR Director
Paola interview | Mother
Alessia interview | Mother
Genny interview | HR Generalist
Angelo interview | HR Manager